OUR VISION

To become the leading curator of African Luxury.

OUR MISSION

LULUBELL seeks to create and provide solutions to optimize African creative businesses to become sustainable and profit-generating luxury global brands.

OUR CORE VALUES

Rooted in Africa. Servicing the Globe.

Service

We are only as successful as our clients are and that is our raison d’être.

Passion

We enjoy what we do and take great pride in delighting our customers with the quality of our work.

Excellence

Our customer is central to everything we do. We go beyond the expected.

Creativity

We challenge the status quo and provoke change. We create meaningful new ideas that transcend traditional beliefs.

Integrity

We are committed to doing what is best for our customers and our company. We are accountable, measuring ourselves against the highest standards of honesty and transparency.

Community

I am because we are.

OUR BELIEFS

Reinventing the role, impact, and meaning of African luxury in the 21st century.

We believe in enabling brands to fulfill the new generation of consumer’s search for authenticity, emotional connection, uniqueness, and environmental consciousness.

We believe in diversity as the multi-layered economic, political, and cultural nuances beg for a unique perspective of the African market.

We believe in telling the unique and beautiful story of Africa’s rich and diverse creative, cultural heritage, traditions, and population via exceptional handwork, individuality, and savoir-faire across 55 countries.

We believe in driving economic impact on the entire value chain through cross border integration and cooperation to strengthen the overall African creative industry.

We believe in promoting sustainability, transparency, traceability, and the new ethical way of doing luxury.

We believe that Africa is the last frontier to redefine luxury and set ethical standards on how the rest of the world engages with its natural resources.

We believe in luxury with a conscience.

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OUR MISSION jQuery(function($){ $("#eut-typed-item-66223c85bcbac").typed({ strings: , typeSpeed: 100, backSpeed: 80, startDelay: 0, backDelay: 500, loop: true, loopCount: false, showCursor: true, cursorChar: "|", attr: null }); });