Since ancient times, storytelling in the African culture has been used as a way of passing on traditions, codes of behavior, as well as maintaining social order. At LULUBELL, we use storytelling to showcase how African luxury brands come to be – their inspiration, meaning, and what they aspire to be.

So, settle in and let us tell you a visual story about the magic of African luxury told through its people, culture, unparalleled heritage of time-honoured craftsmanship, and century-old techniques.