Experience African luxury stories through the craftsmanship of her people. See how our glorious past is contributing to an even more luxurious future.

Until the lion tells his side of the story, the tale of the hunt will always glorify the hunter.”
African proverb

Since ancient times, storytelling in the African culture has been used as a way of passing on traditions, codes of behavior, as well as maintaining social order. At LULUBELL, we use storytelling to showcase how African luxury brands come to be – their inspiration, meaning, and what they aspire to be.

So, settle in and let us tell you a visual story about the magic of African luxury told through its people, culture, unparalleled heritage of time-honoured craftsmanship, and century-old techniques.

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