CANEX × Portugal Fashion
Creating global pathways for African designers.
AFRA World Dubai - Positioning African luxury on the international stage. Move Afrika — Global Citizen
Positioning African creativity at the centre of global culture.

The Lulubell Group is a consulting and development firm shaping exceptional design at the intersection of culture, strategy, and enterprise. We work with designers and creative businesses drawing from African creative intelligence to build brands defined by rigour, clarity, and enduring relevance.

We connect African fashion and creative enterprise to global markets through strategy, curation, and long-term partnerships.

We Build Enduring Institutions

We design and steward permanent funding, governance, and structural frameworks that secure the long-term foundations of the creative economy. This work addresses systemic gaps by investing in infrastructure that transforms creativity into continuity.

We Shape Discourse

Through research, advocacy, and thought leadership, we contribute to critical conversations on design, heritage, sustainability, and value, shaping how excellence rooted in African contexts is understood and integrated globally.

We Build Strategic Pathways

We design and manage access to international fashion and cultural ecosystems through partnerships with institutions, councils, media, and platforms that value excellence, structure, and long-term thinking.

We Enable Scalable Growth

We work closely with designers and creative enterprises to refine vision, strengthen business models, and meet international benchmarks, without compromising authorship or cultural integrity.

We Unlock Markets and Capital

We facilitate access to markets through retail collaborations and institutional partnerships, while engaging financial institutions, development banks, and private capital to support sustainable creative enterprises.

We Position Design Excellence

We place brands within respected commercial and cultural contexts, from fashion weeks to retail environments, ensuring their work is presented with clarity, credibility, and intent.

A global track record built through partnerships, programs, and long-term engagement.

Designers Supported

Global Cities

Countries Represented

Strategic Partners