There is and has been a custom of luxury throughout the ages in Africa, expressed through high-level craftsmanship, skills, talent, and creativity as revealed in sculptures, ceramics, artistic embroidery, weaving, paintings, and other social expressions. This makes us passionate about uniting, building, promoting, and commercializing our inspirational work. The foundations of global luxury were laid here and through the ‘luxury made in Africa for the world trademark’, we discover a new age kind of luxury story told via century-old techniques.

LULUBELL is keen to serve as an advocate and standards bearer for Africa’s image in the world.