The dawn of Africa is no longer a dream, it is a reality. We introduce our global consumers to a luxury African experience through our services.
Luxury Brand management
LULUBELL provides brands with advice on key elements for creating, establishing and positioning their image and applying successful business strategies in inter-regional and international markets. With a broad understanding of consumer markets and a keen understanding of the competitive retail environment, we can provide existing and emerging brands with the tools they need and the professional networks they can rely on to drive growth and expansion.
A balanced dose of creative thinking and keen market analysis are enough to get us inspired to propose ideas that challenge traditional thinking. LULUBELL has an extensive network of professionals that can assist clients seamlessly execute different communication needs, including activations, collaborations, press coverage, magazines, merchandizing, curating unique experiences and social media.
In retail consulting, we assist clients in positioning their brands for international retailers. From multi-brand stores to single-brand boutiques, we provide strategic recommendations on retail concept development, product assortment, brand outreach, budgeting, work plan and buying coordination, customer service excellence and look book development. LULUBELL also provides a centralized procurement support system that is transparent, reliable, and effective for its clients and acts as an intermediary between buyers and suppliers.
Product sourcing and logistical support
At LULUBELL, we understand luxury consumer behaviour and strive to ensure our clients are aware of and can benefit from emerging products and new market trends. We offer trade show coverage, sample purchasing and manufacturer sourcing. Our trend reports highlight relevant industry news such upcoming brands, store openings and interweave current social and political themes with how they influence the luxury industry. Mystery shopping and custom-made reports can be produced to study specific customer needs and analyze feedback.
Luxe eCommerce and digital innovation
We connect brands with the future of digital experiences for their products. By providing creative technology and digital solutions for engaging experiences for the clients’ businesses, LULUBELL helps brands connect and tell their brand stories globally.
Intellectual Property and Sustainability
We provide innovative tools and solutions to strengthen the competitiveness of the African luxury industry and allow brands to improve their footprint to preserve the planet, its natural resources and achieve greater economic, social, and environmental performance.